Boutique OC Design Target a design-forward firm with a 25-year presence in Orange County. Position services around high-touch remodels and room finish expertise to capitalize on prestige and referrals from Vickie Daeley’s established network.

High-Touch Partnerships Leverage relationships with vetted local vendors and contractors to offer bundled design-build packages, leveraging their trusted supplier base to differentiate from larger, impersonal firms.

Small Team, Big Impact Focus on a lean operation with potential outsourcing or fractional support to scale project capacity without sacrificing service quality, enabling expansion into additional rooms or whole-home projects.

Digital-First Outreach Enhance online lead generation using existing tech stack (WordPress, Tealium, Snowplow, AdRoll) to improve attribution, nurture campaigns, and retargeting for homeowners considering remodels.

Revenue Growth Targets Explore mid-market kitchen and bath remodel add-ons, design consultations, and premium finishes to grow revenue toward higher-margin projects while maintaining personalized service.