Small team Target the company as a potential client for scalable, cost-effective trade show and display solutions, focusing on personalized service for a small hospitality-focused team that may rely on efficient vendor partnerships.

Hospitality niche Position offerings to align with hospitality industry events and conventions, offering modular displays and quick-turnaround setups that fit tight schedules typical of small hospitality operators.

Tech stack Leverage their web and customer support tools (GoDaddy, Microsoft 365, Nginx, OpenResty, Re:amaze) to propose integrated solutions that streamline procurement, deployment, and after-sales support.

Competitive landscape Benchmark against mid-market exhibit suppliers by highlighting speed to deploy, flexible rental or buy options, and scalable display systems suitable for smaller teams with limited headcount.

Growth potential Offer scalable, modular display solutions with service packages that can grow with the company as it expands its events footprint, plus training and support bundles to reduce operational burden.