INTERSPORT Digital GmbH Employee Directory
Online and Mail Order RetailBaden-Württemberg, Germany51-200 Employees
INTERSPORT Digital GmbH (IDG) operates as the online and mail-order arm of INTERSPORT Deutschland eG and is a wholly owned subsidiary. The company traces its roots to IDE, a purchasing cooperative founded in 1956 in Heilbronn that evolved into a service hub for the cooperative network. The group entered e-commerce in 2013 through the creation of INTERSPORT Multichannel GmbH, which later evolved into IDG, and in 2016 it updated its digital strategy by implementing the cooperative retailer platform known as the Spielmacher-Prinzip (KHP). Based in Heilbronn, Baden-Württemberg, IDG operates as a mid-sized player in the online and mail-order sporting goods market. It serves INTERSPORT’s network of member retailers and their customers by enabling multichannel shopping through a shared platform and digital services, aligning the cooperative under a common strategy. The arrangement positions IDG as a digital services hub within the broader sporting goods industry.
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