Insights

Multichannel Growth IDG functions as the digital hub for INTERSPORT Deutschland eG and has a history of e-commerce expansion including the cooperative platform (KHP). Leverage this position to pitch regional e-commerce platform enhancements, cross-border logistics, and localized payment solutions to additional markets.

Analytics & Ads Tech stack shows a focus on data and advertising tools (Google Data Studio, Meta Ads Manager, Datadog, Amazon SQS). Propose managed services for data integration, dashboards, attribution, and programmatic campaigns to optimize spend across markets.

Partnership Potential Recent partnerships with EA for football and SK Gaming indicate openness to entertainment and esports audiences. Create co-branded campaigns, event activations, and product trials to expand customer acquisition channels.

Logistics Readiness Past investments in Heilbronn logistics and a renewed digital strategy suggest strong fulfillment capabilities. Offer logistics optimization, warehouse management, and order-fulfillment integrations to support growth in new markets.

Finance & Platform DATEV usage signals solid financial operations; mid-market revenue band presents an opportunity to provide ERP integration, invoicing automation, and financial analytics to scale efficiently.

INTERSPORT Digital GmbH Tech Stack

INTERSPORT Digital GmbH uses 8 technology products and services including DATEV, Meta, AWS Lambda, and more. Explore INTERSPORT Digital GmbH's tech stack below.

  • DATEV
    Accounting And Finance
  • Meta
    Advertising
  • AWS Lambda
    Big Data Processing
  • Amazon Simple Queue Service
    Communications Technology
  • DBT
    Continuous Integration
  • Mustache
    Javascript Frameworks
  • basket.js
    Javascript Libraries
  • Airtable
    Project Management

Media & News

INTERSPORT Digital GmbH's Email Address Formats

INTERSPORT Digital GmbH uses at least 1 format(s):
INTERSPORT Digital GmbH Email FormatsExamplePercentage
First.Last@intersport.deJohn.Doe@intersport.de
79%
FLast@intersport.deJDoe@intersport.de
19%
LastF@intersport.deDoeJ@intersport.de
1%
LFirst@intersport.deDJohn@intersport.de
1%

Frequently Asked Questions

What is INTERSPORT Digital GmbH's official website and social media links?

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INTERSPORT Digital GmbH's official website is intersport.de and has social profiles on LinkedIn.

What is INTERSPORT Digital GmbH's NAICS code?

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INTERSPORT Digital GmbH's NAICS code is 4541 - Electronic Shopping and Mail-Order Houses.

How many employees does INTERSPORT Digital GmbH have currently?

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As of July 2026, INTERSPORT Digital GmbH has approximately 104 employees across 1 continents, including Europe. Key team members include Ceo: D. W.Head Of Product, Technology & Services: M. R.Head Of Crm & Loyalty: K. K.. Explore INTERSPORT Digital GmbH's employee directory with LeadIQ.

What industry does INTERSPORT Digital GmbH belong to?

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INTERSPORT Digital GmbH operates in the Online and Mail Order Retail industry.

What technology does INTERSPORT Digital GmbH use?

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INTERSPORT Digital GmbH's tech stack includes DATEVMetaAWS LambdaAmazon Simple Queue ServiceDBTMustachebasket.jsAirtable.

What is INTERSPORT Digital GmbH's email format?

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INTERSPORT Digital GmbH's email format typically follows the pattern of First.Last@intersport.de. Find more INTERSPORT Digital GmbH email formats with LeadIQ.

When was INTERSPORT Digital GmbH founded?

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INTERSPORT Digital GmbH was founded in 2013.
INTERSPORT Digital GmbH logo

INTERSPORT Digital GmbH

Online and Mail Order RetailBaden-Württemberg, Germany51-200 Employees

INTERSPORT Digital GmbH (IDG) operates as the online and mail-order arm of INTERSPORT Deutschland eG and is a wholly owned subsidiary. The company traces its roots to IDE, a purchasing cooperative founded in 1956 in Heilbronn that evolved into a service hub for the cooperative network. The group entered e-commerce in 2013 through the creation of INTERSPORT Multichannel GmbH, which later evolved into IDG, and in 2016 it updated its digital strategy by implementing the cooperative retailer platform known as the Spielmacher-Prinzip (KHP).
Based in Heilbronn, Baden-Württemberg, IDG operates as a mid-sized player in the online and mail-order sporting goods market. It serves INTERSPORT’s network of member retailers and their customers by enabling multichannel shopping through a shared platform and digital services, aligning the cooperative under a common strategy. The arrangement positions IDG as a digital services hub within the broader sporting goods industry.

Section iconCompany Overview

NAICS Code
4541 - Electronic Shopping and Mail-Order Houses
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    INTERSPORT Digital GmbH's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    INTERSPORT Digital GmbH's revenue is estimated to be in the range of $10M$25M

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