Strategic Partnerships Interstate Batteries has a broad distribution network with 300 wholesale warehouses, 200 All Battery Center stores, and over 200,000 dealers, plus long-standing partnerships across automotive service providers. This presents opportunities to expand battery supply programs with national chains and regional service networks through exclusive or preferred supplier arrangements.

Expanded Channel Reach Recent announcements show strategic partnerships with Sun Auto Tire & Service and Costco, as well as Pep Boys collaboration, indicating a continued push to place Interstate Batteries as the primary or preferred battery brand across large multi-location networks. Target similar high-traffic retailers and service groups to accelerate market penetration.

Brand Campaigns National advertising efforts tied to high-visibility events like the Daytona 500 signal strong consumer reach. Leverage this momentum to upsell bundled battery packages, extended warranties, or promotional SKUs through retailers and service centers aligned with the campaign.

Service Network Growth With a diverse portfolio spanning battery retail, recycling, and All Battery Centers, there is a cross-sell opportunity to offer fleet customers, repair shops, and e-commerce partners access to recycling and recycled-content battery programs, while promoting maintenance plans and battery monitoring solutions.

Technology Enablement The tech stack includes Google and Microsoft advertising tools, Sitecore and Marketo for marketing, and collaboration via SharePoint. This enables targeted, data-driven outreach to automotive retailers, fleets, and service centers, allowing for account-based marketing and tailored value propositions that address procurement and maintenance needs.