Growth through Acquisition Intersurgical's strategic acquisition of Pulmodyne expands its product portfolio and market reach, especially in emergency and critical care segments. This presents sales opportunities to leverage integrated product offerings and access new customer bases in the U.S. and Malaysian markets.

Product Innovation Launches Recent launches like the AccuPAP positive airway pressure system and the LiteScope laryngoscope indicate a focus on innovative respiratory solutions. Sales teams can target hospitals and clinics looking for the latest technology in respiratory care and airway management.

Market Expansion Efforts Intersurgical's expansion in Lithuania and continued global presence suggest ongoing growth in international markets. Opportunities exist to promote and sell their advanced respiratory devices across emerging markets and established healthcare providers globally.

Focus on Critical Care The company's extensive product range in critical care, including airway management and aerosol therapy, aligns with increasing demand for specialized respiratory devices in intensive care units. Targeting hospitals with modern ICU setups could yield significant sales growth.

Digital Engagement and Outreach Active social media and digital content, such as the Workplace Wonders campaign, indicate a strong brand presence. Engaging healthcare providers through digital channels can facilitate product awareness and foster relationships for upselling and introducing new solutions.