AI recruitment Opportunity to upsell advanced AI recruitment assistants and automation features given their 2023 launch of AI Recruitment Assist to streamline hiring workflows for over 900 clients.

Open API Leverage their OpenAPI and API initiatives (2022) to propose deeper ATS integrations, custom workflows, and seamless data exchange to broaden platform stickiness.

Market leadership Recognize potential to target expansion into larger enterprises by highlighting award recognition as a Market Leader alongside peers, signaling credibility and growth potential.

Global expansion Position as a scalable video interviewing and scheduling platform to support recruitment across higher education, midsize to large enterprises, and campuses, offering tailored solutions and pricing.

Analytics and growth Cross-sell or upsell analytics and performance tracking enhancements using Google Analytics and measurement capabilities to demonstrate ROI and candidate experience improvements.