Expansion Opportunities Intrawest operates a portfolio of iconic North American mountain resorts and real estate developments, presenting multiple touchpoints for cross-sell and upsell opportunities across hospitality, real estate, and adventure experiences to travel planners, corporate retreats, and high-net-worth clients.

Cross-Sell Potential Beyond resorts, Intrawest markets real estate at its destinations through Playground and manages condo hotels, creating avenues to offer premium lodging packages, fractional ownership discussions, and exclusive member benefits to current guests and investors.

Loyalty & Pass Growth The launch of the M.A.X. Pass suggests a strategic model that bundles access across properties; this presents an opportunity to pitch bundled membership programs to travel agencies, corporate bookers, and group organizers to lock in multi-resort itineraries.

Targeted Partnerships Strategic alignments with SkiCo, other resort operators, and travel intermediaries can be leveraged to expand distribution, co-branded marketing, and packaged deals, especially given Intrawest’s footprint in both U.S. and Canadian ski destinations.

Market Trends & Growth As travel arrangements and mountain experiences rebound, there is potential to emphasize sustainable, all-season adventure packages, heli-skiing ventures, and premium wellness retreats to attract corporations, adventure travelers, and real estate buyers seeking experiences and ownership at scale.