Invenda Corporation

Technology, Information and InternetMaryland, United States2-10 Employees

Invenda Corporation is a small technology company based in Bethesda, Maryland, that builds internet platforms designed to attract and engage like-minded enthusiasts and to support knowledge and experience sharing within those communities. Its offerings combine consumer-community functionalities with advertising capabilities, enabling marketers to reach highly qualified prospective customers. The company operates MTBR.com and RoadBikeReview.com, two online communities serving mountain bike and road bike enthusiasts. 

Founded in 1996 as E-centives, Invenda helped pioneer opt-in, one-to-one marketing and developed early closed-loop marketing capabilities that connected consumer profiles to final sales. Over its history, the company expanded into price comparison, consumer reviews, and related services through notable acquisitions before reorganizing in later years and divesting those businesses in 2010. Today, Invenda positions itself in the technology, information and internet sector, leveraging its legacy in digital marketing to support brands seeking to engage communities around specialized interests, while operating a small team from its Bethesda base.

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