Public sector focus Target Iowa education institutions, public libraries, and local/state government entities as primary customers to align sales plays with procurement processes and budget cycles.

Broad procurement domains Opportunity across multiple product categories (Athletics & PE, Buildings & Grounds, Health & First Aid, Library, Office & Classroom, School Management, Technology) enabling cross-category upsell and bundled offerings.

Low scale leverage Operate with a lean team but serve a large purchasing need by positioning as a cost-effective sourcing partner for small to mid-size public sector buyers seeking competitive pricing.

Digital presence stack Leverage WordPress and Google Cloud to scale content, catalogs, and procurement resources; optimize for public sector searches and digital procurement integration.

Competitive landscape Benchmark against peers with larger revenue and headcount by emphasizing niche supplier relationships, speed, and tailored pricing for Iowa-focused institutions.