Iowa focus Target producers and buyers within Iowa by highlighting the co-op’s focus on Iowa-made products, its no-inventory, agent-based model, and monthly ordering cycle to align sales pitches with existing processes.

Marketplace leverage Position as a scalable web-based marketplace that connects local producers with consumer members through a centralized distribution network, offering growth opportunities for regional suppliers seeking direct-to-consumer channels.

Distribution expansion Identify opportunities to partner on new distribution sites beyond Merle Hay Mall as the cooperative expands, enabling pilots in additional markets and increasing product reach for producers.

Small-to-mid cap fit Target small to mid-sized Iowa producers and regional brands with revenue-multiple fit similar to peers, emphasizing low inventory risk, streamlined payments, and producer-owned product flow.

Growth readiness Leverage the monthly ordering cadence and revenue range to propose scalable marketing, onboarding packages, and co-branded campaigns that accelerate member growth and order volume for both producers and consumer members.