iParty

RetailNew Jersey, United States51-200 Employees

iParty is a mid-sized retailer focused on party supplies, operating more than 50 stores across New England and Florida and maintaining an online site with product selections and party tips. Based in Rockaway, New Jersey, the company emphasizes long-standing relationships with customers, vendors, and employees, aiming to make shopping for celebrations straightforward and enjoyable. In 2013, iParty was acquired by Party City Holdings, aligning it with a broader network of party-supply brands.

Serving consumers planning parties and events, iParty positions itself within the retail segment that competes with larger national chains and occasion-based pop-ups. Recent reports from 2026 show strategic changes, including office closures in multiple states, reflecting broader restructuring within the Party City group. Some coverage also notes proposed expansion activity in California, signaling ongoing efforts to reposition the brand within its competitive landscape.

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