Global Reach Ipsos España is part of a global market research leader with presence in 90 markets, over 5,000 clients, and more than 50 million interviews conducted in 2024. This suggests opportunities to cross-sell multinational or region-wide research programs and to position as a bridge to Ipsos’ global capabilities.

Scale and Confidence With total 2024 revenue reported at 2.44 billion euros and a large full-time workforce worldwide, there is a strong reference base and credibility to secure larger, multi-project engagements, including longitudinal studies and high-sample-size initiatives.

Digital-First Capabilities A significant portion of interviews conducted online (two-thirds) indicates a mature digital data collection capability. This presents upsell potential for online panels, fast-turnaround studies, and hybrid methodologies that improve speed and cost-efficiency for clients.

Clientele Breadth Serving 5,000+ clients globally signals opportunities to identify industry verticals with high demand for market research, such as consumer goods, media, and technology, and to pursue channel partnerships or co-branded research initiatives.

Strategic Partnerships Ipsos’ emphasis on applying science, technology, and actionable insights positions it well for value-added services like advanced analytics, market monitoring, and segmentation work, enabling upsell into consulting-adjacent offerings for existing clients.