Strategic PartnershipsTourism Ireland Limited has recently partnered with Flagler Films, James Roe Jr., and Indycar to promote Ireland in the US. Leveraging these partnerships could open up opportunities for collaborative marketing and sponsorship deals.

Key Personnel AcquisitionWith the appointment of David Tighe as CEO and hiring of Rory Best for promotional campaigns, Tourism Ireland Limited is strengthening its leadership and marketing team. Building relationships with these key personnel could lead to potential sales collaborations or endorsements.

Tech-enabled MarketingUtilizing a tech stack that includes tools like Google Analytics, Microsoft Azure, and Modernizr, Ireland.com demonstrates a commitment to data-driven marketing strategies. Exploring synergies with tech providers or offering digital marketing solutions could be a valuable sales approach.

Investment in InfrastructureThe $400M investment in expanding a drug facility in Dublin by Tourism Ireland Limited signifies growth potential and job creation. Engaging with companies involved in infrastructure development or facility services could present sales opportunities related to this expansion.

Market ExpansionIreland.com serves as a comprehensive lifestyle portal offering travel, entertainment, and booking services. Leveraging its platform to reach a wider audience and potentially partnering with complementary businesses could lead to sales growth and new customer acquisitions.