Japan National Tourism Organization
Non-profit OrganizationsJapan201-500 Employees
The Japan National Tourism Organization (JNTO) acts as Japan’s official national tourism board, operating as a mid-sized non-profit with a base in Japan. Its mission centers on promoting international travel to Japan, with a particular emphasis on post-pandemic travel recovery, and it supports this effort through a B2B platform known as the Japan Online Media Center. This content hub provides global travel media and industry partners with access to high-resolution imagery, videos, and articles about Japanese destinations and activities to help convey travel opportunities in Japan. The center serves as a resource for illustrating Japan’s travel options to audiences around the world without relying on a marketing tone.