Market Niche Expansion Iris specializes in contemporary womenswear within London’s village destinations, positioning itself as a boutique focused on a local, community-oriented shopping experience. This presents opportunities to develop personalized marketing and loyalty programs tailored to a loyal, local customer base.

Digital Engagement Growth The recent website and branding overhaul, along with their active online presence, indicates strong potential to expand digital marketing efforts and online-exclusive collections, attracting a broader customer base beyond their physical stores.

Partnership Opportunities Iris’s collaboration with luxury resale platform Cudoni highlights an openness to innovative retail solutions and partnership opportunities in resale, sustainability, and special events, which could be leveraged for joint marketing or product collaborations.

Fashion Industry Trends Their focus on offering sustainable, up-and-coming designer brands like Isabel Marant Etoile and Ba&sh aligns with growing consumer demand for sustainable and niche fashion brands, providing a foundation to promote eco-conscious collections and eco-friendly initiatives.

Technological Leverage Utilizing a variety of marketing and customer engagement tools such as Klaviyo and Bing Ads suggests scope for further technology integrations like personalized email campaigns and digital advertising to boost sales both in-store and online.