Community Engagement Opportunity to partner on local charity initiatives such as the Fill the Boat Food Drive to enhance brand visibility and cross-promote boating-related services to a community-facing audience.

Educational Partnerships Leverage the Marine Dealers Education Network affiliation to offer internships, apprenticeships, and job placement programs that could drive skilled labor partnerships and co-market training services to attract customers building new boats or needing maintenance.

Service Expansion With integrated sales, chandlery, dockage, storage and full service at two Great Lakes locations, there is cross-sell potential for customers using one service line to adopt additional offerings (e.g., storage or dockage bundled with maintenance).

Digital Growth Current tech stack including Google Ads, WooCommerce and Drupal/WordPress suggests opportunities to optimize digital campaigns, retargeting and e-commerce upsells for boat parts, accessories and service packages to lift online conversion rates.

Succession & Leadership Recent leadership transition with retirement of long-time president signals a window to introduce new strategic initiatives, partnerships and multi-location marketing programs to maintain continuity and drive sales growth across Harbor Springs and Lake Charlevoix.