Legacy & Growth Irwin Marine is a long-established family-owned marine sales and services business (since 1919) with multiple NH locations and management operations on Lake Winnipesaukee. This heritage can be leveraged to build trust with prospects seeking reliable, proven service providers and to position cross-selling opportunities across related marina and club services.

Recent Ownership In March 2023, Sagamore Blue, LLC acquired Irwin Marine for 5.13M, signaling potential strategic shifts and capital availability. This change may open doors for new partnerships, financing options, or expanded product and service offerings under a refreshed growth plan.

Mid Market Focus Company revenue is in the 1M to 10M range with a 51-200 employee base, indicating mid-market characteristics. This suggests sales opportunities for mid-sized boat brands, marine tech upgrades, and maintenance programs that align with scalable service packages and cost-effective ABS/CRM solutions.

Digital & Ops Existing tech stack includes AWS, WordPress, iCIMS, Google Ads, and WP Engine, showing a modern, online customer journey and talent management. This presents opportunities to propose enhanced digital marketing, e-commerce features, CRM integrations, and cloud-based service platforms to streamline sales and service workflows.

Cross-Sell Potential Locations in Alton Bay, Hudson, and Laconia along with marina/club management operations create avenues for cross-sell across boats, parts, service, and ancillary marina services to lake communities and regional customers, plus potential partnerships with nearby dealers or clubs seeking integrated solutions.