Hospitality Partnerships Capitalize on the Luxe exclusive scent and strong focus on small-batch, natural products to forge partnerships with boutique hotels and luxury lodges for guest amenities, in-room offerings, and limited retail pop-ups, starting with proven collaborations like Hastings House.

Wholesale Private Label Develop a wholesale program and private-label options to reach eco-conscious retailers, spas, and boutique gift shops, emphasizing handmade, natural ingredients and Salt Spring Island storytelling to differentiate Island Soap Co. in crowded markets.

Digital Marketing Grow direct-to-consumer sales through the existing WordPress/Squarespace e-commerce platform, leveraging Facebook Pixel and targeted campaigns, bundles, and seasonal promotions to boost conversions and repeat purchases.

Sustainability Branding Strengthen the brand by highlighting women-led leadership, sustainability, and transparent sourcing, pursuing certifications or green labels to validate claims and appeal to retailers seeking credible eco credentials.

Product Line Expansion Expand SKUs with limited-edition scents, travel-size sets, gift bundles, and seasonal collections that mirror the Luxe positioning and encourage cross-sell with the core line.