Security partnerships Istonish has a history of security collaboration, including a Fortinet partnership announced in 2018. This suggests opportunities to upsell or expand security services, managed SOC, and integrated threat prevention for clients seeking robust defense-in-depth.

Cloud and infra strength With a tech stack spanning AWS, Google Cloud, Microsoft 365, VMware and cloud analytics tools, Istonish targets clients needing end-to-end cloud infrastructure, migration, and managed services to optimize performance, security, and cost.

SMB to mid-market focus Employee range and revenue indicators position Istonish as a mid-market-focused IT partner. This aligns well with sales efforts targeting growing organizations requiring flexible, scalable IT services and modernization projects.

24/7 support premium Round-the-clock support capability is a differentiator for potential clients with critical operations. This can be leveraged to position enterprise-grade support, disaster recovery planning, and proactive monitoring as high-value offerings.

Industry collaboration Past collaborations with coworking spaces and emphasis on technology leadership imply a propensity for cross-industry projects, especially in flexible or distributed work environments. Consider pursuing partnerships in adjacent sectors like real estate tech, professional services, or managed workspaces.