SMB Growth Potential Target the small to mid-market segment with IT services and consulting offerings that scale from 2 to 10 employees, emphasizing cost-efficient, high-impact solutions that deliver measurable business benefits.

Cloud and SaaS Focus Leverage their tech stack and partnerships in cloud (Amazon Web Services), collaboration (Office 365), e-commerce (Shopify), and hosting (WordPress) to propose managed cloud migration, security hardening, and ongoing optimization services.

Security and Observability Position Sentry and broader monitoring capabilities as a core value add to reduce downtime and incidents, offering proactive security, performance monitoring, and incident response for clients with growing digital footprints.

Content and Marketing Ops Capitalize on website and media capabilities (WordPress, Wistia, PayPal) to offer website optimization, content delivery, analytics integration, and e-commerce checkout improvements for enhanced conversion and customer experience.

Strategic Partnerships Explore co-sell and advisory opportunities leveraging their partnerships with industry leaders and a network of certified engineers to accelerate project delivery, expand services, and access new client verticals.