Niche MSP Target mid-sized manufacturers and professional services firms such as law, veterinary practices, and small businesses in Wisconsin and adjacent regions, leveraging ITConnexx’s MSP expertise and industry focus to expand recurring revenue through managed services and security offerings.

SMB Growth Capitalize on the small team size and potential upmarket expansion by offering scalable service packages, onboarding support, and managed IT solutions that align with growth plans of organizations approaching enterprise-grade IT maturity.

Security & Compliance Position cybersecurity, data protection, and compliance as a core value proposition to differentiate from larger consultancies, targeting regulated sectors within manufacturing and professional services that require robust data governance.

Service Expansion Explore cross-sell opportunities into adjacent IT services such as cloud management, backup and disaster recovery, network monitoring, and help desk optimization to increase average contract value.

Partnerships & Channels Leverage SkyTide Group affiliation to access broader client ecosystems and co-sell opportunities, while pursuing local partnerships with equipment vendors and industry associations to accelerate lead generation.