Expanding Event Offerings Recent investments in events like the ghostbusters-inspired GlasGLOW and initiatives such as the 'feed a homeless person' Christmas campaign present an opportunity to capitalize on the trend of experiential and socially impactful events, offering unique sales opportunities in event sponsorships, partnerships, and ticket sales.

Technology Integration Utilization of technology stack including Google Ads, React, and Hootsuite showcases a tech-savvy approach. Leveraging these tools can enhance digital marketing campaigns and customer engagement, providing potential sales avenues for tech integrations, digital advertising services, and software solutions.

Strategic Partnerships Successful partnerships with organizations like Social Bite and Shearer Candles demonstrate a commitment to collaborations that benefit the community. Leveraging these partnerships can open doors for joint promotional campaigns, exclusive product offerings, and corporate social responsibility programs, leading to potential sales growth through shared initiatives.

High Revenue Potential With a revenue between $10M - $50M, itison signifies a solid financial standing. Targeting a company with such revenue indicates opportunities for higher-value contracts, premium packages, and tailored solutions, catering to a client that can afford more significant investments.

Charitable Initiatives Influence Emphasizing charitable efforts such as donating meals to the homeless and fundraising campaigns can resonate well with socially conscious clients. Leveraging these initiatives in sales pitches can differentiate itison by attracting clients who value corporate social responsibility, potentially leading to increased partnerships and client acquisitions.