Expansion & Footprint Its Lolly has expanded from London to Braintree, UK, with growth into Northern Europe and broader European markets. This signals an active growth trajectory and potential cross-border hospitality technology opportunities and upsell to multi-site operators.

Hospitality Focus Specializes in end-to-end software for hospitality providers and corporate caterers, offering enterprise-level functionality at affordable pricing. This positions them as a value-led partner for mid-market hospitality groups seeking integrated digital solutions.

Product Innovation Recently launched four new app features and is developing Pay by Bank systems in collaboration with Lloyds. Indicates a strong emphasis on digital ordering experiences and payment modernization, creating opportunities for feature-led upsell and integration with existing POSs.

Leadership & Hiring Appointment of a Business Development Manager suggests a focus on strategic sales expansion and partner channels. This presents an opening for SDRs to engage around new business development initiatives and channel partnerships.

Strategic Partnerships Active collaboration with Lloyds and participation in Open Banking events demonstrate a commitment to fintech-enabled payments and open banking. This opens doors for financial tech integrations, payment security enhancements, and co-marketing opportunities with fintech ecosystems.