Expansion opportunity Its Lolly Ltd has expanded offices to Braintree and emphasizes UK and Northern Europe presence, signaling a growing customer base and potential for scalable hospitality tech deployments across regions. Sales teams should target venue groups expanding operations or multi-site hospitality operators in the UK and Europe.

Pay by Bank The company is actively developing Pay by Bank in collaboration with Lloyds, aiming to enable direct bank-to-bank payments at self-service kiosks. This presents a cross-sell opportunity for payment modernization, kiosk integrations, and Open Banking compliant checkout flows.

App Feature Growth Four new app features launched in March 2026 indicate a focus on enhancing digital interactions for ordering and engagement. There is room to upsell additional modules, integrations with existing POS, and analytics features to optimize hospitality operations.

Leadership & Hiring Recent appointment of a Business Development Manager suggests formalized sales growth efforts. Engage with their sales strategy, offer partnered go-to-market support, and align messaging around enterprise-grade yet affordable software for hospitality.

Security & Compliance Active use of Microsoft Azure, 365, and Open Banking partnerships point to a resilient technology backbone. Position security, data privacy, and interoperability with enterprise systems as key differentiators when pitching to mid-market hospitality chains and corporate caterers.