Expansion Opportunities Ivar's is expanding with a new Seafood Bar location planned for Gig Harbor (Uptown Gig Harbor complex) in early 2026 and a Seafood Bar at 4901 Point Fosdick Dr. opening December 2025. This presents cross-sell potential for wholesale soup and chowder products to new markets, partnerships with local wholesale distributors, and in-store promotions at the new sites.

Co-Branding Potential The collaboration with Big Mario's on a Clam Chowder Bread Bowl Pizza and concurrent Seattle-area brand visibility opens a channel for joint promotions, limited-time menu items, and cross-promotional marketing with regional seafood and pizza brands to drive traffic and test new formats.

Wholesale & Private Label Ivar's Soup Company already serves wholesale and private label markets; there is room to expand wholesale collaborations with retailers and foodservice distributors in Puget Sound and new Gig Harbor footprints, leveraging existing soup and chowder production capacity.

Sports & Entertainment Upsell With concessions at four regional stadiums, there are opportunities to optimize bundled seafood offerings, seasonal menus, and loyalty-driven promotions at venues to increase average order value and attendance-driven sales, especially during sports seasons.

Digital & Local Marketing Current tech stack includes Optimizely, Google Ads, LinkedIn Ads, and analytics; this can support geo-targeted campaigns for new openings, cross-promotions with wholesale buyers, and retention programs targeting Puget Sound residents and travelers visiting waterfront locations.