MR Conditional Focus Emphasize opportunities around MR Conditional EEG electrodes and compatibility for ICU/EMU settings, as the company already concentrates on MR conditional electrode systems and has FDA-approved solutions.

Custom Solutions Leverage their ability to provide fully customized electrode solutions to research centers and hospitals, proposing tailored product configurations and site-specific deployments to fit diverse clinical workflows.

Clinician Collaboration Position proposals that highlight close collaboration with EEG technologists and clinicians, offering joint development and feedback loops to drive iterative improvements and strong customer retention.

Global Expansion Identify growth potential by targeting ICUs and EMUs worldwide, presenting scalable product lines and support models to enable broader adoption beyond current markets.

Low Revenue, High Upsell Given small revenue with a lean team, pursue high-margin upsell opportunities such as additional electrode systems, accessories, maintenance contracts, and integration with existing EEG workflows to increase average deal size.