Checkout Optimization Leverage Izone Group’s Miva storefront to audit the current checkout funnel, run CRO tests, and deploy post-purchase upsells and bundles tailored to sunglasses, aiming to lift conversion rates and average order value.

Analytics & Attribution With Google Analytics in use, there is an opportunity to implement enhanced e-commerce tracking, multi-touch attribution, and customer lifetime value analytics to optimize marketing spend and improve retargeting efficiency.

CRM Personalization Capitalize on existing Facebook campaigns and analytics by integrating a CRM and marketing automation to segment audiences, trigger lifecycle emails, and deliver personalized product recommendations to boost repeat purchases.

Platform Modernization The tech stack shows legacy front-end components; propose modernization steps such as reducing jQuery dependency, exploring headless or more scalable e-commerce architecture, and improving mobile performance to support growth.

Channel Expansion Explore partnerships with influencers, social commerce, and wholesale channels to diversify revenue streams, align pricing and catalog across channels, and unlock new markets for sunglasses.