Emerging Digital Revenue Streams Jacobs Media recently launched Jacobs D.R., a consulting service to help broadcasters expand their digital revenue streams. This indicates a growing market for digital sales within the radio industry, presenting potential sales opportunities for services tailored to enhancing digital profitability.
Market Research Initiative With the launch of a research initiative in collaboration with Mark Ramsey Research to help public radio stations identify the next generation of listeners, Jacobs Media is actively engaged in market research tailored to the radio industry. Sales development representatives can capitalize on this by offering market analysis and audience identification services to broadcasters looking to reach new demographics.
Techsurvey Analysis Services The annual Techsurvey conducted by Jacobs Media provides insights into digital audio usage trends among radio's heaviest listeners. Sales professionals can leverage this data to offer analysis services and recommendations to broadcasters, enabling them to optimize their digital content strategy and engage with their target audience more effectively.
COVID-19 Impact Surveys Jacobs Media conducted three coronavirus surveys aimed at commercial, public, and Christian music radio stations. This demonstrates the company's focus on understanding industry challenges and trends, presenting sales opportunities for offering tailored solutions and services to help radio stations navigate the impact of the pandemic on their operations.
Collaborative Webinars By partnering with Inside Radio to present a webinar on the implications of CES 2023 for radio, Jacobs Media has shown a commitment to knowledge sharing and industry insights. Sales development representatives can leverage such partnerships to offer joint webinar opportunities, positioning themselves as thought leaders and fostering relationships with industry stakeholders.