Small to mid market Target mid-sized regional insurance agencies like James Miller Agency to offer scalable technology and security solutions that fit firms with 11-50 employees and revenue under 10M.

Digital maturity Leverage their tech stack (Varnish, Fastly, Open Graph, New Relic) to position advanced web performance, monitoring, and security services as a value-add for enhancing online customer experience and trust.

Security and compliance Emphasize X-Content-Type-Options and robust web security offerings to help reduce risk for a regional insurer handling customer data, compliant with industry standards.

Growth potential With revenue under 10M but aspirations implied by modernization, present cost-effective cloud and DevOps modernization, AI-assisted underwriting, or insurtech integrations to support scale.

Competitive framing Position as a partner to differentiate from bigger incumbents by offering personalized service tech, local market insights, and flexible solutions tailored to Wisconsin-based insurance agencies.