Small but Growing Target mid to small commercial accounts seeking scalable coverage. With revenue in the ten millions and a lean staff profile, Jansen handles growth opportunities across homeowners and commercial lines, presenting an upsell path for bundled packages and expanded liability coverage.

Full Service Advantage Leverage their position as a full service agency with access to national and regional carriers to pitch comprehensive risk transfer solutions, including specialty coverages for multi million dollar operations and high-value personal lines.

Trust and Service Emphasize customer relationship depth and service quality to win referrals and integrity-focused clients. Highlight long-term relationship building as a differentiator in competitive markets with large incumbents.

Tech Enablement Assist in digital engagement and policy management strategies leveraging their AWS and cloud-based stack. Propose modernized communications, client portals, and automated renewals to improve retention and cross-sell opportunities.

Market Positioning Position Jansen alongside sizeable players by offering competitive, personalized service for SMB to mid-market segments. Identify upsell opportunities in commercial lines and risk management services to increase account value and win rate against larger carriers.