Strategic Loyalty Expansion Air Serbia is actively developing its customer engagement through strategic partnerships, including a five-year alliance with Loyalty Juggernaut Inc. and the launch of an in-house loyalty program. This presents opportunities to offer loyalty program management, personalized marketing solutions, and customer retention technologies.

Market Growth Initiatives The airline's recent expansion into new destinations such as Mykonos and Alghero, along with seasonal flights, indicates a growth-focused strategy that could benefit from targeted travel technology, marketing campaigns, and ancillary revenue solutions to capitalize on increasing route networks.

Recognition and Branding Having been recognized among the top 100 airlines worldwide and in the top three regional airlines in Europe, Air Serbia’s reputation provides a strong platform for premium service offerings, digital solutions for customer experience enhancement, and branding collaborations to sustain competitive positioning.

Technological Innovation The airline’s adoption of a digital tech stack, including Cloudflare, AppNexus, and YouTube, highlights an openness to technological advancement, creating opportunities to offer innovative digital advertising, data analytics, and in-flight digital service solutions to further elevate the customer experience.

Financial Stability and Market Potential With revenues ranging between $100 million and $250 million and a large workforce, Air Serbia presents a solid market for scalable B2B services in areas such as fleet management, operational efficiency tools, and ancillary sales solutions, especially as it continues to grow its destination portfolio.