Campus Affiliation Leverage the Duke University ownership and campus proximity to target university events, conferences, and partner organizations. Opportunities include hosting academic seminars, alumni gatherings, and collegiate events that require upscale accommodations, catering, and meeting spaces.

Luxury & Awards Position to corporate clients seeking premium experiences for executive retreats, incentive travel, and client entertainment, emphasizing the AAA Four Diamond, Forbes Four-Star, and Wine Spectator accolades as differentiators in a competitive market.

Golf & Leisure Cross-sell to sports and golf groups—tournaments, clubs, and corporate outings—by capitalizing on the Duke University golf course, 18-hole championship layout, and the nearby RTP tech/innovation corridors for partner-led events.

Event & Media Capitalize on recent and active event attendance activity such as sports shows, radio shows, and awards mentions to pitch media-friendly venues for press events, sponsor gatherings, and weekend getaways targeted at local and regional organizations.

Growth & People Highlight potential B2B collaborations with Duke-related entities and local partners, offering flexible meeting space, corporate rates, and group sales programs to drive volume from the 51–200 employee base and beyond.