Growth through merger Leverage the post-merger expansion and integration with Marel and JBT to propose comprehensive end-to-end poultry processing solutions, robotics, automation, and digitalization that capitalize on a larger global footprint and cross-sell opportunities across industries served by both brands.

Strong financial health Target customers looking for scale and reliability by highlighting a history of robust revenue in the mid market range, capitalizing on the company’s global reach and capacity to deliver large, high-yield automation projects with measurable ROI.

Global footprint local focus Position as a globally capable yet locally attentive partner to poultry processors seeking standardized, scalable automation and software integrated across live bird to packing stages, with flexible capacities from 1,000 to 15,000 birds per hour.

Digitalization and data Promote advanced technology stack including robotics, software, and data-driven optimization to customers aiming to improve yield, throughput, food safety, and sustainability, offering connected solutions and remote service capabilities.

Strategic partnerships Capitalize on recent collaborations such as with Aurum Process Technology to offer enhanced aseptic processing and packaging capabilities, expanding into adjacent process areas and packaging innovations to win new logos and upgrade existing lines.