Sustainability Pivot Leverage JBT Marel Poultry’s strong sustainability focus and end-to-end automation to position value in waste reduction, energy efficiency, and animal well-being. Offer integrated processing solutions that optimize yield while meeting evolving sustainability standards across global markets.

Global Reach Target processors worldwide with scaled, modular automation and digitization capabilities. Emphasize how the global-turned-local approach supports diverse regulatory environments and market demands, enabling rapid deployment and local service coverage.

Digital Advantage Highlight the tech stack and digital workflow advantages (cloud, data analytics, and lifecycle support) to upsell monitoring, predictive maintenance, and performance insights that reduce downtime and improve throughput for existing customers.

Key Innovations Capitalize on recent launches such as SensorX Xpress for enhanced bone-detection, Sta-Fresh Flowable Wax 4000, and high-capacity Multi Angle Slicer MSC 255 to pursue upsell opportunities with processors seeking efficiency gains, yield improvements, and new product capabilities.

Growth Momentum Leverage recent revenue growth and large-order momentum to target mid- to large-scale poultry operations facing labor shortages and rising energy costs. Position lifecycle support and end-to-end processing suites as strategic capital investments with favorable ROI timelines.