Strategic Partnerships Leverage recent Harbor Sailboats partnership to explore co-marketing, distribution, and joint events that broaden Jeanneau America’s reach in North America and align with dealers seeking premium sail and powerboat offerings.

Product Expansion Capitalize on the rollout of the Sun Odyssey ninth generation and EX series to target dealers and charter fleets seeking fresh inventory, offering bundled promotions, training, and after-sales support to accelerate adoption.

Brand Prestige Position Jeanneau as a design-forward, globally recognized brand by highlighting world-renowned designers and in-house collaboration in sales conversations with high-end brokers, luxury retailers, and luxury lifestyle media.

Showcase Events Use Cannes Yachting Festival debuts and Australian Race Week appearances as lead-generation events to book dealer visits, press briefings, and client demonstrations for potential flotilla or test-ride campaigns.

Digital Enablement Leverage tech stack to optimize lead capture and nurturing (AB Tasty, iCIMS, OneTrust) to improve CRM hygiene, personalize outreach to prospects in sailing and motorboat segments, and shorten sales cycles with targeted content.