Launch of catamaran Opportunity to engage Oyster Yachts on multi-hull bluewater capabilities following the Sep 15 2026 launch of their sailing catamaran and the Cannes Yachting Festival reveal. Potential upsell for new catamaran owners with service, provisioning, and global support packages.

Bluewater training Ripe sales angle around the Bluewater Academy and multihull preparation programs. Propose bundled experiential training, certified courses, and owner onboarding packages for first-time catamaran owners and existing Oyster clients expanding to catamarans.

British craftsmanship Position Oyster as premium British luxury with established heritage and master craftspeople. Target high-net-worth buyers and charter partners seeking exclusive build quality, maintenance services, and bespoke customization or limited-edition enhancements.

Strategic partnerships Leverage recent partnerships with Superyacht UK and Henri-Lloyd for co-branded events, apparel, and cross-promotions. Propose collaboration opportunities for aftersales programs, branding, and joint sailing experiences to broaden reach.

Multihull market growth Growing interest in catamarans and multihulls signals a market expansion. Offer tailored sales and service propositions for multihull ownership, including commissioning, training, and long-range bluewater itineraries to attract both existing Oyster clients and new buyers.