Jennifer Barbee

Advertising ServicesUnited States2-10 Employees

Formerly, JB Inc., Destination Innovate was founded to redefine what an agency is and how they serve the industries they love.:

When we decided to bring the best we knew in marketing together to form this agency, we knew one thing. We had to stand out in a sea of other traditional ad agencies who did things the way big brands were accustomed to. But tired of.

It’s been long known that the ad agency has struggled in its campaign to “keep up”, bouncing from buzzword to billable hour, the AOR is a B-O-R-E. Why keep doing the same thing and expecting a Don Draper come back? The world is connected, self-serving, and a slave to hiring cheap, young talent who knows “how” but not “why”. Our Approach is different. Destination Innovate is a consultancy and accelerator for brands to compete in the insane world of digital growth. We offer outcome-focused services, as our clients yield more tangible results. Our unique style positions us as the truth-tellers, the no-bullsh*tters, the change-makers.

At Destination Innovate, we come to work every day because we want to solve the biggest problem in digital marketing..

Advertising stopped being lovable. 

Advertisers and brands are in constant conflict over click or content, they don’t *really* know their target audience or even what to spend and where. They buy what is sold to them. Heartless machines make them promises that can’t be kept.

Destination Innovate is more than just an “advice giver”. We are your supporters on your digital crusade. We formulate strategies to attack the problems you face right now and craft strategy for calculated risks and opportunities ahead. Connecting ideas with flawless execution, we deliver services that usher in emotional connections with your brand, and thus, increasing your business demand.

“Innovation is the ability to see change as an opportunity – not a threat”.

~ Steve Jobs

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