Event Rentals Expansion Target Jerome’s as a potential partner for cross-promotions with local event venues and wedding planners in Western Massachusetts to expand tent, furniture, and equipment rental packages for larger events, leveraging their full-service capabilities.

Retail-to-Event Upsell Leverage Jerome’s retail store offering balloons, decorations, Wilton cake supplies, and ‘Over The Hill’ gifts to propose bundled event kits and party décor add-ons for DIY hosts, increasing average order value across both rental and retail lines.

Small Biz Advantage With a lean team and family-owned operation, position as a personal, hands-on service provider for local events, offering priority scheduling, on-site consultation, and flexible delivery windows to win business from larger national rental companies.

Digital Marketing Push Enhance digital inbound by capitalizing on their existing tech stack and Google Analytics data to run localized campaigns targeting weddings, corporate events, and community celebrations in Western Massachusetts, driving inquiries and showroom visits.

Sustainable and Safe Options Highlight opportunities to expand sustainable party solutions such as reusable textiles, eco-friendly décor, and safety-focused equipment packages, appealing to planners seeking responsible, one-stop event provision.