Boutique Wholesale Target high-end retailers and TV shopping networks as potential distribution partners for jewelry and beauty products, leveraging their small but focused wholesale operations to place Joan Rivers items in premium outlet locations.

Digital Engagement Explore partnerships with e commerce and media platforms that align with iCIMS, WordPress, Mailchimp and WP Engine usage to optimize digital marketing campaigns, email acquisition, and performance tracking for new collections.

Channel Expansion Position the brand as a complementary line for department stores and specialty retailers similar to QVC or HSN style ecosystems to broaden shelf space and captive customer bases without competing with mass market brands.

Growth Readiness With annual revenue in the mid six figure to low seven figures range and a lean team, present scalable wholesale programs, tiered pricing, and turnkey marketing assets to attract larger retailers seeking boutique luxury portfolios.

Strategic Partnerships Leverage existing tech stack familiarity (CRM, CMS, marketing automation) to offer co branded promotions, exclusive collections, and joint loyalty initiatives with retailers that value curated luxury experiences.