Insights

Omnichannel Reach Shop LC leverages a large TV footprint and a continuous e-commerce engine, offering opportunities to sell media, advertising, and co-branded promotions to brands seeking mass audience exposure.

Vertical Manufacturing With ownership of a significant share of its manufacturing, Shop LC can accelerate private-label product development, private supply partnerships, and scalable sourcing—presenting collaboration opportunities for tooling, automation solutions, and supply-chain optimization services.

Diverse Portfolio A broad product mix across jewelry, beauty, fashion, and home decor, plus exclusive collections and fashion programs, creates opportunities for design collaborations, limited-edition lines, and cross-category bundling with retailers and brands.

International Growth Past expansion into Germany and a recent U.S. expansion indicate appetite for international markets; propose localization, distribution partnerships, cross-border e-commerce support, and regional marketing programs.

Data Driven Marketing Active use of analytics and marketing tools, plus promotional engagement like sweepstakes, positions Shop LC for advanced CRM, data-driven advertising partnerships, personalized content, and performance analytics services.

Shop LC Tech Stack

Shop LC uses 8 technology products and services including Microsoft Clarity, WordPress, MySQL, and more. Explore Shop LC's tech stack below.

  • Microsoft Clarity
    Analytics
  • WordPress
    Content Management System
  • MySQL
    Database
  • Microsoft Active Directory
    Identity And Access Management
  • Framer Motion
    Javascript Libraries
  • Lodash
    Javascript Libraries
  • Klaviyo
    Marketing Automation
  • Microsoft Exchange
    Storage

Media & News

Shop LC's Email Address Formats

Shop LC uses at least 1 format(s):
Shop LC Email FormatsExamplePercentage
First.Last@shoplc.comJohn.Doe@shoplc.com
82%
First-Last@shoplc.comJohn-Doe@shoplc.com
7%
FirLast@shoplc.comJohDoe@shoplc.com
6%
FirstLast@shoplc.comJohnDoe@shoplc.com
5%

Frequently Asked Questions

Where is Shop LC's headquarters located?

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Shop LC's main headquarters is located at 100 Michael Angelo Way Suite 400d Austin, Texas 78728 United States. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Shop LC's phone number?

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You can contact Shop LC's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Shop LC's official website and social media links?

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Shop LC's official website is shoplc.com and has social profiles on LinkedIn.

What is Shop LC's NAICS code?

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Shop LC's NAICS code is 44-45 - Retail Trade.

How many employees does Shop LC have currently?

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As of June 2026, Shop LC has approximately 330 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Vice President - Over The Top Platforms: J. M.Vice President Of Operation: S. B.President: V. G.. Explore Shop LC's employee directory with LeadIQ.

What industry does Shop LC belong to?

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Shop LC operates in the Retail industry.

What technology does Shop LC use?

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Shop LC's tech stack includes Microsoft ClarityWordPressMySQLMicrosoft Active DirectoryFramer MotionLodashKlaviyoMicrosoft Exchange.

What is Shop LC's email format?

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Shop LC's email format typically follows the pattern of First.Last@shoplc.com. Find more Shop LC email formats with LeadIQ.

When was Shop LC founded?

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Shop LC was founded in 2007.

Shop LC

RetailTexas, United States201-500 Employees

Shop LC operates as a retail platform that combines a home shopping network with a full e-commerce storefront, offering fine jewelry, beauty, fashion, home decor, and lifestyle products. It runs the only live reverse auction format 24/7 network in the United States, reaching over 80 million full-time equivalent U.S. TV households, featuring fast-paced host-led shows and many items priced under $25, with a continuous omnichannel experience available around the clock.

Based in Austin, Texas, Shop LC was founded in 2007 and is vertically integrated, owning about 65% of its manufacturing. Its customer base comprises value-conscious shoppers who seek quality and educational, entertaining shopping experiences, supported by a diversified programming schedule and a robust online engine. In 2026, USA TODAY recognized Shop LC as one of the Most Trusted Brands of 2026.

Section iconCompany Overview

Headquarters
100 Michael Angelo Way Suite 400d Austin, Texas 78728 United States
Phone number
Website
shoplc.com
NAICS Code
44-45 - Retail Trade
Founded
2007
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    Shop LC's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Shop LC's revenue is estimated to be in the range of $250M$500M

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