Production Partnerships Leverage Johns Catering Service’s proven work with union builds, fashion show sets, and large broadcasts to attract more production clients in TV, film, and live events. Position as a reliable, on-site partner for crew meals and event catering across the NYC metro. Target studios, production houses, and event agencies with tailored case studies highlighting Macy’s Parade and other high-profile gigs.

On-site Scalability Emphasize on-site scalability to handle tight schedules and diverse event types with flexible staffing and fast service. Offer scalable catering packages and pre-planned menus for recurring shoots to reduce procurement friction for productions and keep crews fed on time.

Digital Marketing Capitalize on an active digital footprint by using paid and organic channels to reach production buyers. Propose a client portal or streamlined online booking to simplify scheduling for multiple shoots, plus case studies and references showcasing reliability and crew satisfaction.

Mid-market Targeting Tap into mid-market opportunities beyond marquee productions by pursuing corporate events, galas, product launches, and brand activations in the NYC metro. Offer versatile menus, dietary accommodations, sustainable sourcing, and on-site logistics that align with venue constraints and tight timelines.

Differentiated Positioning Differentiate from large caterers with nimbleness, customized meals, and close collaboration with production teams. Highlight proximity to NYC venues and core operation in Staten Island to reduce lead times, while offering value-add services like pre-packaged crew meals and last-minute substitutions.