Niche Focus Target media brands with emphasis on Out-of-Home, place-based, and digital media to leverage Johnsen, Fretty & Co.'s specialized deal expertise and long-standing industry relationships.

Boutique Advantage Leverage the small team size and deep sector knowledge to position as a nimble, high-touch advisor for mid-market media companies seeking financing, divestitures, or strategic partnerships.

Proven Track Record Highlight nearly 200 completed media transactions and a track record spanning two decades to instill credibility when targeting potential clients and co-advisors in media-focused M&A.

Growth Opportunities Present opportunities in expanding digital and place-based media markets, offering advisory services for capital raises, strategic reviews, and merger activity to accelerate clients’ profitability trajectories.

Strategic Partnerships Position as a trusted growth partner capable of connecting clients with industry participants and the broader financial community to unlock secondary financings, exits, and strategic alignments.