Strategic partnerships Recent collaboration with Tennessee Brew Works to create a special American Pilsner indicates openness to co-branded projects and charitable partnerships, presenting a sales opportunity for wholesale distribution deals with regional partners and event-driven promotions.

Retail and footprint growth Expansion to a new location in late 2020 and ongoing footprint growth suggest capacity to support broader distribution, seasonal releases, and multi-location taproom partnerships that can be leveraged for wholesale accounts and shared branding campaigns.

Product diversification Introduction of new releases like Strawberry Smoothie EPA and historically themed beers such as The 1895 shows appetite for varied product lines, creating opportunities to upsell seasonal SKUs, gift packs, and collaboration brews for regional retailers.

Community and libraries Strategic library partnership around The 1895 indicates potential for licensed or commemorative brews tied to local institutions, enabling corporate gifting programs, sponsorships, and targeted B2B sales to community organizations and libraries.

Tech-enabled outreach Adoption of multiple tech platforms (Wix, WordPress, eCommerce, Mailchimp, Google Workspace) enables scalable online marketing, subscription programs, and direct-to-consumer initiatives that can be expanded to wholesale portals and B2B order management for increased sales efficiency.