Insights

Growing Market Presence Johnson Outdoors has experienced consistent recognition as one of the Most Trustworthy Companies in America and expanded its portfolio through acquisitions like Endless Summer Technologies and a $14 million investment in a South African diving equipment supplier, indicating a strong growth trajectory and opportunities for expanding product offerings internationally.

Sustainable Initiatives The company's active engagement in coral reef restoration programs in partnership with marine laboratories demonstrates a commitment to environmental sustainability, positioning Johnson Outdoors as a brand aligned with eco-conscious consumers, potentially opening avenues for eco-friendly product lines and partnerships.

Diverse Product Portfolio With well-established brands across fishing, diving, camping, and watercraft segments, Johnson Outdoors presents numerous cross-selling opportunities and product bundling options by targeting outdoor enthusiasts with comprehensive recreational packages.

Innovative Technology Use The utilization of advanced tech stacks such as Google Data Studio, Android Studio, and Adobe Creative Suite showcases a focus on innovative digital engagement and product development, providing opportunities for tailored marketing solutions and tech-enabled product features.

Corporate Social Responsibility Initiatives like the Clean Earth Challenge and community-focused coral reef programs highlight the company's commitment to social impact, making it a compelling partner for brands or organizations seeking collaboration in sustainability and community engagement efforts.

Johnson Outdoors Tech Stack

Johnson Outdoors uses 8 technology products and services including Google Data Studio, Webpack, Microsoft Active Directory, and more. Explore Johnson Outdoors's tech stack below.

  • Google Data Studio
    Business Intelligence
  • Webpack
    Development
  • Microsoft Active Directory
    Identity And Access Management
  • Web Vitals
    Javascript Libraries
  • SAP Maintenance, Repair, and Overhaul
    Operations
  • .NET
    Programming Languages
  • Smartsheet
    Project Management
  • Adobe Creative Suite
    Visualisation Software

Media & News

Johnson Outdoors's Email Address Formats

Johnson Outdoors uses at least 1 format(s):
Johnson Outdoors Email FormatsExamplePercentage
First.Last@johnsonoutdoors.comJohn.Doe@johnsonoutdoors.com
57%
FLast@johnsonoutdoors.comJDoe@johnsonoutdoors.com
37%
FirstLast@johnsonoutdoors.comJohnDoe@johnsonoutdoors.com
4%
First.L@johnsonoutdoors.comJohn.D@johnsonoutdoors.com
2%

Frequently Asked Questions

Where is Johnson Outdoors's headquarters located?

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Johnson Outdoors's main headquarters is located at 555 Main St, Racine, WI 53403, US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Johnson Outdoors's phone number?

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You can contact Johnson Outdoors's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Johnson Outdoors's stock symbol?

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Johnson Outdoors is a publicly traded company; the company's stock symbol is JOUT.

What is Johnson Outdoors's official website and social media links?

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Johnson Outdoors's official website is johnsonoutdoors.com and has social profiles on LinkedIn.

How much revenue does Johnson Outdoors generate?

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As of October 2025, Johnson Outdoors's annual revenue is estimated to be $752M.

What is Johnson Outdoors's NAICS code?

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Johnson Outdoors's NAICS code is 44-45 - Retail Trade.

How many employees does Johnson Outdoors have currently?

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As of October 2025, Johnson Outdoors has approximately 1.2K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Technology Officer: S. H.Chief Marketing Officer: P. P.Chief Human Resources Officer: S. V.. Explore Johnson Outdoors's employee directory with LeadIQ.

What industry does Johnson Outdoors belong to?

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Johnson Outdoors operates in the Retail industry.

What technology does Johnson Outdoors use?

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Johnson Outdoors's tech stack includes Google Data StudioWebpackMicrosoft Active DirectoryWeb VitalsSAP Maintenance, Repair, and Overhaul.NETSmartsheetAdobe Creative Suite.

What is Johnson Outdoors's email format?

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Johnson Outdoors's email format typically follows the pattern of First.Last@johnsonoutdoors.com. Find more Johnson Outdoors email formats with LeadIQ.

When was Johnson Outdoors founded?

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Johnson Outdoors was founded in 1970.
Johnson Outdoors

Johnson Outdoors

RetailUnited States1001-5000 Employees

At Johnson Outdoors, we believe creating value goes beyond creating great products into innovating the ultimate experiences for outdoor enthusiasts. Our portfolio of market-winning fishing, diving, camping, and watercraft brands are known for delivering on that promise.

All of this is possible because of our people. We’re passionate innovators who put people first, and through our purpose-driven culture and talented workforce, we are stronger than ever. We're pleased you're here to learn more about the Johnson Outdoors family of brands as well as our core values.

Our Heritage Brands

The brands that make up the Johnson Outdoors family include well-established names in the outdoor industry. We live up to that history by providing top-quality, innovative products that inspire people to experience the awe of the great outdoors every day.

Fishing Brands include:
•  Minn Kota® motors and accessories
•  Humminbird® fishfinders, maps and charts
•  Cannon® downriggers

Diving Brand:
•  SCUBAPRO® dive equipment and computers

Camping Brand:
•  Jetboil® personal cooking systems

Watercraft Brand:
•  Old Town® canoes, kayaks, paddles and personal flotation devices

Section iconCompany Overview

Headquarters
555 Main St, Racine, WI 53403, US
Phone number
Stock Symbol
JOUT
NAICS Code
44-45 - Retail Trade
Founded
1970
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    Johnson Outdoors's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Johnson Outdoors's revenue is estimated to be in the range of $500M$1B

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