Insights

Global Market Reach Pure Fishing operates in 19 countries with a multilingual workforce, providing a broad international presence that offers multiple entry points for expanding distribution channels and entering new regional markets.

Premium Brand Portfolio With a distinguished lineup of brands including Abu Garcia, Berkley, and Ugly Stik, Pure Fishing presents numerous opportunities for upselling and cross-promotional campaigns within the fishing and outdoor recreation markets.

Innovation and Leadership Recent leadership promotions and brand launches indicate a focus on product innovation and brand strengthening, opening doors for collaborations and exclusive OEM or private-label partnerships.

Industry Positioning As a top competitor alongside Daiwa and Shimano, Pure Fishing’s reputation and industry recognition in awards like the Best Soft Lure suggest potential for co-marketing and sponsorship opportunities targeting passionate anglers.

Sustainability Focus Purity’s commitment to environmental preservation aligns with the growing consumer demand for eco-friendly products, creating sales opportunities in sustainable fishing gear and environmentally-conscious retail channels.

Pure Fishing Tech Stack

Pure Fishing uses 8 technology products and services including SAP Financial Management, Canva, Hyperion, and more. Explore Pure Fishing's tech stack below.

  • SAP Financial Management
    Accounting And Finance
  • Canva
    Audio, Video, Graphics
  • Hyperion
    Corporate Performance Management
  • Bunny Fonts
    Font Scripts
  • Bazaarvoice Reviews
    Online Review Management
  • PayPal
    Payment Processing
  • USPS
    Transportation And Fleet Management
  • YouTube
    Video Players

Media & News

Pure Fishing's Email Address Formats

Pure Fishing uses at least 2 format(s):
Pure Fishing Email FormatsExamplePercentage
First.Last@purefishing.comJohn.Doe@purefishing.com
56%
FLast@purefishing.comJDoe@purefishing.com
38%
FirstLast@purefishing.comJohnDoe@purefishing.com
5%
FiLast@purefishing.comJoDoe@purefishing.com
1%
First.Last@newellco.comJohn.Doe@newellco.com
94%
Last.First@newellco.comDoe.John@newellco.com
2%
First.Middle@newellco.comJohn.Michael@newellco.com
1%
First.MiddleLast@newellco.comJohn.MichaelDoe@newellco.com
1%
FirstLas@newellco.comJohnDoe@newellco.com
1%
F-Last@newellco.comJ-Doe@newellco.com
1%

Frequently Asked Questions

Where is Pure Fishing's headquarters located?

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Pure Fishing's main headquarters is located at 7 Science Ct Columbia, SC 29203 US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Pure Fishing's phone number?

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You can contact Pure Fishing's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Pure Fishing's official website and social media links?

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Pure Fishing's official website is purefishing.com and has social profiles on LinkedIn.

What is Pure Fishing's SIC code NAICS code?

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Pure Fishing's SIC code is 3949 - Sporting and Athletic Goods, Not Elsewhere Classified NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Pure Fishing have currently?

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As of October 2025, Pure Fishing has approximately 1.6K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: D. A.Chief Executive Officer: J. D.Chief Executive Officer: K. J.. Explore Pure Fishing's employee directory with LeadIQ.

What industry does Pure Fishing belong to?

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Pure Fishing operates in the Sporting Goods Manufacturing industry.

What technology does Pure Fishing use?

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Pure Fishing's tech stack includes SAP Financial ManagementCanvaHyperionBunny FontsBazaarvoice ReviewsPayPalUSPSYouTube.

What is Pure Fishing's email format?

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Pure Fishing's email format typically follows the pattern of First.Last@purefishing.com. Find more Pure Fishing email formats with LeadIQ.
Pure Fishing

Pure Fishing

Sporting Goods ManufacturingSouth Carolina, United States1001-5000 Employees

With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, Berkley, Fenwick, Frabill, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren, and Ugly Stik. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish.

Our Commitment to Excellence at Pure Fishing:

At Pure Fishing, we are committed to more than just making world-class fishing gear. We are dedicated to creating a positive impact on our employees, customers, communities, and the environment. Our promise is to:

Empower Our Team: We foster a culture where every voice is valued and innovation thrives.

Sustainability: We’re dedicated to preserving our waters and wildlife for future generations.

Customer-Centric Innovation: Our focus is on continuously improving to meet the evolving needs of anglers.

Together, we’re building a future where passion and purpose come together. Join us in our commitment to excellence, every day.

Section iconCompany Overview

Headquarters
7 Science Ct Columbia, SC 29203 US
Phone number
SIC Code
3949 - Sporting and Athletic Goods, Not Elsewhere Classified
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Pure Fishing's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Pure Fishing's revenue is estimated to be in the range of $100M$250M

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