Digital Marketing Tech enabled distribution through Shopify and Google Tag Manager signals strong digital marketing and online quote capabilities. Leverage this to offer cyber liability and data protection coverage to tech oriented SMBs and to expand online quote and bundled policy options.

Niche Expansion The current focus on special programs for Restaurants, Contractors, Machinery Movers and Machine Shops shows strength in niche risk management. This can be extended to additional service industries with high liability and property exposure, such as bars, HVAC and light manufacturing, creating targeted cross sell opportunities within the existing client base and local market.

Regional Growth Based in Columbus Indiana with a regional footprint, there is opportunity to grow across Indiana and the Midwest by targeting local small and medium sized businesses and trade associations. Build focused programs and loss control services to win new business and deepen relationships with current insureds.

Personalized Service Johnson-Witkemper can emphasize personalized service, quick response, and customized program design versus national carriers. Use this advantage to upsell higher margin lines such as cyber liability, errors and omissions, equipment breakdown, and employment practices liability to mid market clients.

Scale and Partnerships With measurable scale and multi line capabilities, Johnson-Witkemper can pursue larger accounts and create bundled programs. Position the firm as a regional partner for carriers seeking specialized programs, enabling bundling across property, general liability, workers compensation and niche lines to win bigger clients and improve retention.