Insights

Targeted Rental Access capitalize on their 30 mile pontoon rental delivery radius to propose partner partnerships with lakeside rental programs, marina networks, and event organizers to expand rental fleet usage and generate recurring revenue from both rentals and maintenance services.

Service Excellence emphasize cross-sell of after-sales service packages, maintenance contracts, and master technician support to pontoon and outboard owners, leveraging their focus on high-quality service to secure ongoing parts and labor revenue.

Expansion through Inventory leverage their reach in new and used pontoons and fishing boats to upsell trailer, trolling motor, fish locator, and accessory bundles, targeting customers shopping for complete watercraft solutions.

Tech-Driven Marketing utilize their tech stack and online presence to run targeted campaigns for service subscriptions, accessory bundles, and seasonal promotions, while tracking engagement via analytics to optimize lead quality.

Market Positioning position as a one-stop pontoon and outboard resource within a fragmented market of mid-sized operators, pursuing partnerships with regional boating clubs and local marinas to increase visibility and drive referrals.

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Johnson's Boats & Motors Tech Stack

Johnson's Boats & Motors uses 8 technology products and services including AudioEye, Microsoft Advertising, Matomo, and more. Explore Johnson's Boats & Motors's tech stack below.

Johnson's Boats & Motors's Email Address Formats

Johnson's Boats & Motors uses at least 2 email formats:
Johnson's Boats & Motors Email FormatsExamplePercentage
First@thepontooncapitol.comJohn@thepontooncapitol.com
83%
First.Last@thepontooncapitol.comJohn.Doe@thepontooncapitol.com
17%

Frequently Asked Questions

What is Johnson's Boats & Motors's phone number?

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You can contact Johnson's Boats & Motors's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Johnson's Boats & Motors's official website and social media links?

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Johnson's Boats & Motors's official website is thepontooncapitol.com and has social profiles on LinkedIn.

How much revenue does Johnson's Boats & Motors generate?

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As of September 2026, Johnson's Boats & Motors's annual revenue is estimated to be $1M - $10M.

What is Johnson's Boats & Motors's SIC code and NAICS code?

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Johnson's Boats & Motors's SIC code is 7389 - Business Services, Not Elsewhere Classified and NAICS code is 483 - Water Transportation.

How many employees does Johnson's Boats & Motors have currently?

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As of September 2026, Johnson's Boats & Motors has approximately 5 employees across 2 continents, including North America and Africa. Key team members include Owner: D. R., Office Manager: A. G. and Sales Manager: S. W. Explore Johnson's Boats & Motors's employee directory with LeadIQ.

What industry does Johnson's Boats & Motors belong to?

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Johnson's Boats & Motors operates in the Maritime Transportation industry.

What technology does Johnson's Boats & Motors use?

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Johnson's Boats & Motors's tech stack includes AudioEye, Microsoft Advertising, Matomo, Snowplow, Amazon Web Services, Duda, WordPress and Oracle Cloud.

What is Johnson's Boats & Motors's email format?

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Johnson's Boats & Motors's email format typically follows the pattern of First@thepontooncapitol.com. Find more Johnson's Boats & Motors email formats with LeadIQ.

When was Johnson's Boats & Motors founded?

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Johnson's Boats & Motors was founded in 1980.
Johnson's Boats & Motors logo

Johnson's Boats & Motors

Maritime TransportationWisconsin, United States2-10 Employees

Johnson's Boats & Motors, operating under the name The Pontoon Capitol, serves the maritime transportation sector with a focus on pontoons, outboards, fishing boats, and related marine services. Located in Montello, Wisconsin, the business offers sales, service, and rentals, including pontoon rentals delivered within a 30-mile radius, and provides maintenance and repair work performed by experienced technicians. The company targets boat owners and prospective buyers seeking new or used pontoons, fishing boats, trailers, accessories, and on-water support, aiming to keep customers on the water with reliable service before, during, and after the sale. With a broad range of products and services—from outboard sales and service to piering, welding, and cleaning—Johnson's Boats & Motors positions itself within the regional boating market as a full-service provider backed by a specialized knowledge base in pontoons and outboards. The business emphasizes customer care and community-style service, treating customers as part of its boating family, and operates from a compact team in Montello.

Section iconCompany Overview

Phone number
SIC Code
7389 - Business Services, Not Elsewhere Classified
NAICS Code
483 - Water Transportation
Founded
1980
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Johnson's Boats & Motors's revenue is estimated to be in the range of $1M - $10M

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