Brand Growth Strategy Johnston & Murphy recently launched new image campaigns, signaling a fresh direction to attract a younger audience. This rebranding effort presents an opportunity to leverage the updated brand image to increase sales and market share.

Expansion into Airport Retail The launch of the Presidential Footwear Exhibit at key airports like ORD creates an opportunity to capitalize on high foot traffic areas. By showcasing at airport locations, Johnston & Murphy can target a diverse customer base and drive sales through strategic placements.

Key Personnel Adjustment The appointment of experienced industry professionals like Connie Cartmill and David Nau brings fresh perspectives to the leadership team. Leveraging their expertise in design and operations management can lead to innovative product development and operational efficiencies, potentially boosting sales.

Strengthening Creative Agency Partnership Selecting Stagwell's Wolfgang as the creative agency signifies a focus on enhancing marketing strategies. Collaborating with a renowned agency can help Johnston & Murphy create compelling campaigns and engaging content that resonates with customers, driving brand awareness and ultimately, sales.

Competitive Positioning With a revenue range of $100M - 1B, Johnston & Murphy competes with established brands like HUGO BOSS and ECCO. Identifying unique value propositions and competitive advantages can empower the sales team to differentiate the brand, target specific market segments, and capture market share within the premium footwear industry.