Mid-market focus Target the three-location salon and boutique as a mid-market retailer service client, offering scalable solutions such as multi-site marketing, loyalty program platform integrations, and centralized booking/CRM to drive consistent customer experiences.

Revenue potential Leverage the $10M–$25M revenue band to position premium software or service packages (POS, e-commerce, scheduling, analytics) that fit a growing business needing efficiency, insights, and omnichannel capabilities across locations.

Tech optimization Propose modernization of their Squarespace Commerce and Google Workspace stack with add-ons like advanced analytics, customer data platform features, and faster website performance to boost online and in-salon conversions.

Growth expansion With three locations and a boutique offering, present expansion playbooks, franchise readiness consulting, and territory-based marketing services to support potential future store openings or pop-up events.

Competitive positioning Differentiate by highlighting integrated solutions that streamline operations across multiple sites, improve appointment flow, and enhance loyalty programs to compete with larger brands in beauty and retail.