Wholesale Channel Growth Formalize and scale the wholesale program with tiered pricing, minimum order quantities, and a dedicated business to business storefront with retailer login and quotes to drive larger, more predictable orders.

Digital Commerce Enhancement Enhance the WordPress storefront to support retailers with bulk ordering, real time stock visibility, streamlined checkout, and configurable payment terms to reduce friction and increase order size.

Retailer Acquisition Leverage content, search engine optimization, and lead capture on the site to attract wholesale buyers; implement targeted email nurture and trade show follow ups to convert inquiries into active accounts.

Strategic Partnerships Pursue partnerships with compatible brands, distributors, or retailers to expand geographic reach and diversify the catalog through joint marketing and bundled offers.

Ops and Scaling Assess operations readiness and consider outsourcing fulfillment or hiring a dedicated wholesale sales resource to scale efficiently and meet retailer demand without compromising quality.