Brand Partnerships Leverage J.P. Licks’ active collaboration history with local brands and events (Skating Club of Boston, ISU World Figure Skating Championships, MSPCA-Angell) to propose co-branded flavors, event sponsorships, or limited-time desserts that drive cross-promotion and brand exposure.

Experiential Retail With 17 stores and regular seasonal flavor rotations, pitch experiential tastings, flavor-development partnerships, and in-store events (visiting artists, community collaborations) to boost foot traffic and multi-store sales in target neighborhoods.

Catering & Cakes Capitalize on party and catering demand by promoting hand-packed ice cream cakes and party-size options for corporate events, celebrations, and weddings, offering quick-turn options and custom flavors to expand revenue beyond in-store sales.

Expanded Offerings Target growth through dairy-free, vegan, and specialty flavors alongside coffee-forward offerings from the espresso bar to attract dietary-diverse customers and cross-sell to cafe-goers for higher average order value.

Community & Cause Continue and formalize charitable and community partnerships (MSPCA collaboration, local events) as a sales channel by offering cause-based promotions, donation piggybacks with purchases, and loyalty incentives that resonate with local customers and drive repeat visits.